POSITION SNAPSHOT

Nestlé Maroc SA
Based in Casablanca
Full-time

Position Summary

• Ensure the execution of the strategic segment and Key Account strategies defined at HQ
• Set-up & implement Key Account commercial & marketing activities to achieve yearly objectives (acquisition & growth)
• Ensure profitability of Key Accounts according to Nespresso targets (P&L)

A DAY IN THE LIFE OF A B2B KEY ACCOUNT MANAGER – NESPRESSO

Sustainable Acquisition

• Participate in market sizing analysis with B2B stakeholders and define Key Account opportunities
• Build complete Customer Plan to ensure sustainable Key Accounts acquisition
• Follow Global Strategic Accounts defined by HQ and assigned to the portfolio
• Use CRM system to target, acquire and develop new Accounts
• Execute plans for assigned potential Accounts aligned with business objectives and customer strategies
• Negotiate commercial agreement with new Accounts

Customer Lifecycle Management

• Build complete Customer Plans following B2B strategic segments
• Develop Key Accounts with the Sales Manager
• Maintain and grow the TOP 20 customers
• Build long-term partnerships to capture new business opportunities
• Execute Accounts plans for customer satisfaction and loyalty
• Ensure new large deals within customers to sustain capsule volume growth
• Use CRM system to maintain and develop existing Accounts

Flawless Execution of Commercial Activities

• Define and manage Key Account Sales budget with B2B Commercial Manager
• Align and execute HQ strategies and initiatives
• Collaborate effectively with B2B colleagues and all functions to deliver overall commercial plan

Customer/Market Knowledge and Best Practices

• Analyze and understand the market and foresee future trends
• Leverage customer and end-consumer insights for growth and expansion
• Share best practices with the market and HQ
• Monitor and report competitive activities
• Challenge areas of improvement with concrete action plans

Team Management & Performance Tracking

• Lead, coach, and develop a dedicated B2B sales team
• Set clear individual and team targets and ensure consistent follow-up
• Monitor team performance through structured KPIs and regular reviews
• Identify training needs and drive continuous skill development
• Foster a positive, high-performance, and collaborative team culture

Premium Brand Values and Customer Experience

• Ensure consistency of the Nespresso Brand and Customer experience
• Optimize Brand Equity and visibility
• Adhere to all Company principles and policies
• Execute international commercial guidelines
• Coordinate with accounting to secure accurate payment from customers

What Will Make You Successful

• Bachelor’s or Master’s degree in Business, Marketing, or related field
• At least 3-5 years in a B2B (direct sales) environment
• At least 3 years in Field Sales or Account Management or Business Development
• C-level negotiation experience
• Proven experience in sales team management
• Experience in marketing is an asset

#Nespresso
مساعد
دوام كامل
المبيعات
2026-04-28

Lien de Candidature