Job Purpose / Objective

The Sales Director leads LGE’s sales strategy across Traditional, Modern Trade, and Online Brand Shop (OBS) channels. The role ensures brand visibility, revenue growth, and market competitiveness through effective Go-to-Market execution, sales operations oversight, and market intelligence. It also supports top management with insights on customer needs, market trends, and performance analysis.

Main Duties and Responsibilities

Strategic Leadership & Go-to-Market Execution

• Develop and implement comprehensive Go-to-Market strategies aligned with LGE’s business objectives and market dynamics.
• Lead channel strategy across Traditional, Modern Trade, and OBS (e-commerce), ensuring optimal product placement, pricing, and promotional execution.
• Collaborate with Marketing, Product Management, and Supply Chain to ensure seamless execution of sales plans.

Channel Management

• Own and drive performance across all sales channels, ensuring channel-specific strategies are tailored to customer behavior and market trends.
• Monitor and optimize channel mix to maximize profitability and customer reach.
• Ensure OBS (Online Brand Shop) is positioned as a strategic growth lever, with clear KPIs and performance tracking.

Sales Operations & Performance Management

• Set and communicate sales targets, objectives, and KPIs across teams.
• Monitor sales performance by dealer, channel, and product category; implement corrective actions as needed.
• Analyze sales data and market intelligence to inform strategic decisions and identify growth opportunities.

Customer & Market Engagement

• Build and maintain strong relationships with key accounts, distributors, and partners.
• Handle escalated customer issues and ensure timely resolution.
• Stay abreast of market trends, competitor activities, and consumer insights to inform strategy.

Reporting & Communication

• Provide regular updates and insights to senior leadership on sales performance, market dynamics, and strategic initiatives.
• Share actionable sales data with internal stakeholders to support decision-making and planning.

Team Leadership & Development

• Lead, coach, and develop the sales team to achieve high performance and engagement.
• Foster a culture of accountability, customer focus, and continuous improvement.
• Ensure alignment between sales teams and other departments to drive collaboration and execution.

Job Specification

Experience

• Minimum 10 years of experience in sales leadership roles, preferably in consumer electronics or FMCG.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

Knowledge

• Marketing and sales strategies development.
• Knowledge of consumer electronic market.
• Sales planning and forecasting.
• Understanding of market dynamics and requirements.

Skills

• Strong leadership qualities. Ability to work under pressure.
• Excellent written and verbal communication skills (English, French and Arabic).
• Excellent negotiation skills.
• Prioritization and multitasking skills.
• Strong organizational skills and the ability to maintain detailed records.
• Well-developed analytic and problem solving skills.

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